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What is this?
The below document is the output of a conversation with Claude 3.7 Sonnet based on my own research and exploration of the idea of future “Full Stack” workers and the base documents being the input of AI 2027 Daniel Kokotajlo, Scott Alexander, Thomas Larsen, Eli Lifland, Romeo Dean https://ai-2027.com/?ending=slowdown#section-slowdown-0
In addition I have also included some predictions of my own below which have been woven into the future narrative.
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Do I believe it’s accurate? Whilst I think there is a lot of likelihood that AI takeoff is possible there are many potential futures which could unfold - by sharing this I aim to inspire, provoke and nudge forward debate. Most importantly I believe we should be pursuing the ethical deployment of these technologies that promote human flourishing.
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More About JP - James Poulter For more information about me head to http://www.jamespoulter.co.uk or follow at http://www.linkedin.com/in/jpoulter
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Based on this conversation being had in the first week of April 2025, in the wake of rumoured interest from Amazon in TikTok amongst other players, Trump rolling out tarriffs in the US and a number of previously reported stories here are some thought experiments about how the AI and broader tech market could develop:
The period from 2025 to 2027 will witness unprecedented transformation in creative industries, driven by rapid advancements in artificial intelligence. This comprehensive analysis charts the evolution of AI capabilities in creative development, brand marketing, customer experience, and digital commerce during this critical period. Notable developments include the emergence of superintelligent creative systems, Amazon's acquisition of TikTok's US operations, the rise of AI-generated entertainment content, and fundamental shifts in how creative work is produced and consumed. This narrative integrates industry consolidation patterns, technological breakthroughs, regulatory responses, and market adaptations to provide a holistic view of how creative industries will be reshaped by the end of 2027.
The creative industry sees its first glimpse of true AI agents for brand and marketing work, against a backdrop of significant industry consolidation.
Amazon's acquisition of TikTok's US operations sends shockwaves through the digital marketing landscape. With ByteDance maintaining a board presence, the platform preserves its cultural relevance while gaining Amazon's vast technical infrastructure and commerce capabilities. Brands suddenly face a new reality: the world's largest retailer now owns one of the most influential social media platforms, creating an unprecedented closed-loop between content, influence, and purchase.
OpenAI's release of GPT-5 with advanced multimodal capabilities causes significant disruption across creative and technical industries. Unlike previous models, GPT-5 demonstrates an uncanny ability to understand and generate content across text, image, audio, and video with remarkable coherence. Creative professionals struggle to recalibrate their value proposition as capabilities they spent years mastering become accessible through prompts.
Meanwhile, Anthropic's acquisition of ElevenLabs signals a strategic move to dominate multimodal AI. By combining Claude's reasoning capabilities with ElevenLabs' industry-leading voice synthesis, Anthropic positions itself to offer human-like creative AI systems with unprecedented emotional range. Creative agencies scramble to secure access and develop expertise in this newly combined technology stack.
Meta's decision to relocate its content moderation teams to Texas coincides with a rollback of its open-source commitments. The company begins restricting access to its most capable models, citing safety concerns but effectively creating a more proprietary ecosystem. This shift forces many agencies that built workflows around Meta's open-source offerings to recalibrate their technology strategies, while raising concerns about content moderation quality and regulatory oversight across different jurisdictions.
Advertisements for AI creative assistants emphasize the term "creative partner" - you can prompt them with tasks like "develop a campaign concept for our sustainable clothing line" or "create three social media posts that highlight our product's unique selling points." They check in with you as needed: for example, asking you to confirm that the brand voice feels authentic or to provide feedback on visual concepts.
Though more advanced than the template-filling tools of 2024, these creative agents still struggle to gain widespread adoption. In practice, they remain unreliable for end-to-end creative work. Social media is full of examples where the AI missed the point of a brief or developed tone-deaf concepts that would never make it past a human creative director.